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If you’re a blogger or website owner, chances are you’re probably trying to learn how to get backlinks to your site or blog. Here I’ll show you some effective ways to get backlinks to your site.
How to Get Backlinks
Backlinks are a huge part of your overall SEO success (if not the biggest). They’re a leading factor in whether your site or blog gets ranked high in search engines.
What are Backlinks?
Backlinks are simply links from your blog or site that are placed on another blog or site. In other words, a blog owner likes a blog post you have so much, they added the link of your blog post to one of their blog posts on their blog. Get it?
Think of it as a “vote.” They’re saying your content is worth a “vote” or good enough to put on their site and this improves your site’s rankings in Google and other search engines. The more votes you have (backlinks from other sites), the higher your blog will rank up in Google.
This depends on the sites linking back to you though. Not all backlinks are created equal. You need to be building “quality” backlinks and not just any backlinks. In other words:
One quality backlink can be far more powerful than 100 crappy low-quality backlinks. But, what’s the difference?
Well, quality backlinks are links that:
1. Come from sites that are authoritative and trusted
2. Are anchored texted with your target keyword
This is what anchor text backlinks looks like:
In this example, “I use Jaxxy” would be the keyword I was targeting. Be careful with this one though. You don’t want to go overboard with anchor text links because too many links back to your site with keyword anchor text will look spammy to Google. Getting one here and there is good.
3. Come from a site that’s relevant to your site (links from dog sites do no good if your site is about flowers)
4. Are “do follow” links
If a link has a “nofollow” tag attached to it, Google ignores it (well, not completely), but it doesn’t give you any “link juice” to help your rankings. It’s the links with the “dofollow” tag that helps with rankings.
So, when looking at a link like the one below (sorry, it’s a little small, so you can click on the image to make it bigger), you’ll see inside the anchor text the word “nofollow.” (noopener is something different and we’re not worrying about that right now). When it says “nofollow”, it means this particular link isn’t giving you any “link juice” and isn’t helping with your rankings.
The image below is a “dofollow” link. You’ll see that the word “nofollow” is NOT in the link, therefore, you are receiving “link juice” for this link and it is helping with your rankings.
These two examples have been taken from my site, but we’re just using them as an example of what a link would look like on another person’s blog if they were linking back to you. Hopefully, I’m making sense here.
But, you don’t want to go overboard with “dofollow” links either. You don’t want ALL your links to be “dofollow”. You should have some “nofollow” links too. In fact, “nofollow” links can be valuable too and can drive lots of traffic back to your site.
One more thing regarding dofollow/nofollow links. If you would like to see if a particular link is dofollow or nofollow, just right click on the anchored text and click on “inspect”.
You’ll see where it says “nofollow” in the image above. If it was a “dofollow”, it wouldn’t say “nofollow.” You won’t actually see the word “dofollow” in a dofollow link. Get it?
5. Come from a domain that hasn’t linked to your site before
Ways to Get Quality Backlinks to your Blog
No matter what size company, they will usually welcome customer testimonials. I mean, who doesn’t want someone to boast about their product or service right? As long as it’s a good testimonial. So, why not take advantage of this. If you’re currently using a product, why not send the company a testimonial? Or buy the product so you can submit a testimonial. When you send it in, be sure to tell them you give them permission to put it on their testimonial page. Be sure to give them your contact information like your name, email and website/blog.
Often, companies will naturally add a link to your site with your testimonial to show their customers you’re a real person. And, you can get some good quality links just by offering testimonials.
2. Create “Linkable” Content
You can’t put out crap content and expect anyone to want to link back to it. Sorry. Linkable content:
- Is written by experts (authoritative)…and yes you CAN be an expert in something.
- Stands out and offers something unique.
- Is evergreen (content that will provide value for years — not seasonal).
- Isn’t clickbait (content with the main purpose of getting readers to click through a link).
- Gets readers to take action.
3. Guest Posts
This isn’t a new method and most (if not all) bloggers know all about guest posting. Guest posts can not only drive a lot of traffic back to your blog, but, it can also help you build strong backlinks. But, you need to know how to score those guest posts that will give you quality backlinks. Here’s some ideas:
Google Search Strings
You can type any of these search strings into Google to find guest posting opportunities:
- Your keyword “guest post” (for example: bird houses “guest post”) < These people would be looking for guest posts about bird houses.
- Your keyword “this is a guest post by”
- Your keyword “write for us”
- Your keyword “contributing writer”
- Your keyword “guest column”
- Your keyword “contribute to our site”
- Your keyword “submit blog post”
- Your keyword “submit your content”
Twitter search can be a HUGE goldmine for finding guest blogging opportunities. In fact, I was amazed at all the guest post opportunities I found through Twitter. Not to mention, the results you get from Twitter are fresher than what you find in Google’s index, meaning the results you get are companies and individuals actively searcher for guest posters at that time.
Here’s how to do it:
You’ll first want to go to Twitter search and enter the search string: “keyword” guest post. So, if you’re looking to guest post on sites that promote fitness related stuff, you’ll type in “fitness” guest post.
Then continue scrolling down as you search for guest post opportunities. When I typed fitness guest post in, the first result was a guest post opportunity. Sometimes you’ll have to scroll through the results.
List of Sites That Accept Guest Posts
Here’s a source that gives you 300 sites you can submit guest posts to.
Pitch your Own Guest Post
In most (if not all cases), you’re going to have to “pitch” your guest post. Yep. You’re going to have to not only write your guest post, but email the blog/site owners who you would like your post to appear on and basically, well, ask if they’ll post your guest post.
I know, that can be intimidating right? Sure, when you first start out. But, once you have a few guest posts under your belt and a strategy, it’s not that bad. Instead of reiterating what I found to be the perfect guide on guest posts and pitching, I’m going to refer you to this little lady’s post. It’s super awesome, so take the time to read through her post to see how true guest post pitching is done like a boss.
Guest Post Services
You can always buy a guest post service to do the guest posting for you. Here are some places that provide this service:
I just wouldn’t go too crazy with this either and buy like 100 guest posts at a time. You don’t want to look spammy and you certainly don’t want to buy guest posts only for them to be put on crappy blogs. So, do your research and you may have to invest $200 on one guest post to a site with an 80 domain authority. But, it will be worth it because a DA that high will really help boost your rankings.
” DA scales from 10 to 100 with 100 being the highest and most authoritative. You WANT your link on these suckers! Anything past 20 is worth you getting your link on. ”
4. Use a Backlink Checker
Here’s how to check website for backlinks?
Use this tool to see who is linking to your competitors. Just enter the URL of your competitor’s blog/site and then the tool will list all the sites that are linking back to them. Then you can now pitch these people with guest posts, comments or other ways of interacting with them in the hopes they’ll link back to you at some point.
5. Blogger Reviews
Now, while you can give testimonials to companies and other bloggers, etc. to generate backlinks, there’s also another great way to use testimonials. And, that is offering your product or service to other bloggers/site owners for free.
Whoa, wait, what?
Here me out.
Sure, you’re not making money on the products you give away, BUT, what you get in return should pay for itself fairly quickly.
What you’ll want to do is find bloggers who have good domain authority (DA).
But, how do you check their DA? You can use this free tool:
Once you find some bloggers with a fairly decent DA and who are within your niche, you’ll want to send them an email and offer them your product free of charge for them to try out. Their content should be relevant to what your product is for this to work. So, if you sell a product for let’s say “dating advice”, a blog owner who writes about pets is likely not going to be interested in your product and you don’t want a link from them anyway, because their blog isn’t within the same niche as yours and it wouldn’t do any good for your rankings.
Begin by giving them a friendly greeting. Try something like this:
I’ve been looking for information on (keyword) and happened to come across your blog. I have to say what I read was very informative and you really seem to know your stuff on (keyword). I actually provide a product (or service) that matches what you write about and I think you’d be the perfect person to try it out for me.
I usually charge (whatever the cost) for this product, but I’d like to offer it to you free of charge and maybe you’d consider possibly giving it a review or making a mention of my business on your blog.
If you’re interested, please let me know.
NOW…one thing you absolutely must be clear about, you do NOT come out and straing out ASK them for a link back to your site or even a review because this will violate Google’s Webmaster Guidelines.
Also, note that this doesn’t mean you’ll always get a positive review. You can’t make them give you a positive review. Most, however, will give you a decent review simply because you gave it to them for free. But, this isn’t guaranteed.
6. Internal Links
Don’t underestimate the power of internal linking. Internal links help your users navigate through your site more easily. It puts them in front of more relevant content of yours which matches or adds to the page they were already reading.
Internal links are huge in SEO too since they help you retain visitors and keeps them on your site longer. When they are clicking on your internal links and are brought to other pages of your site, it reduces your bounce rate and shows Google they’re engaged and interested and this helps build your authority.
******Note…Be sure to read Google’s Webmaster Guidelines before you try any link building strategy to make sure you’re not breaking any of their rules.
Okay, let me know if this has helped you learn how to get backlinks and if it does, please share. Also, if you would like more SEO training and how to get quality backlinks to your blog or site, you MUST check out Wealthy Affiliate. I’ve been with them for over 10 months now and the training they provide has totally changed my success in blogging. Here’s a review I wrote on them.
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